Arq 1

Year

2019

Role

Identity Design

3D Renders

Packaging Design

In early 2019, I was asked to conceptualize and execute the branding and strategy for a start-up tech accessories company in Irvine, CA. The leadership team wanted to convey their love and admiration for architecture through the look and feel of the brand. With little to no administrative structure in place, I was also tasked with creating all of the processes and procedures for the company's design department. In addition to leading the visual design and development of the core brand, I was asked to position two sub-brands simultaneously.

Challenges

Finding the connective tissue between architecture and industrial design. Less than a month to design and launch a complete visual identity including, style-guide, marketing materials, product renders, and a new packaging concept.

Solutions

Taking subtle cues from architectural diagrams and way-finding signage as well as using almost isometric focal lengths in all product renders to create consistent vertical lines.

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